Have you ever been on a dating site? According to eHarmony, if you are like 40% of all Americans, you have used a dating site to find a partner.
So if you have used a site to find your partner, I want you to think about how much time and effort you put into creating your profile, AND when you are searching these sites, what profiles attract you to “find out more”? If you never used an online dating site, then consider how important your profile would be if you did.
LinkedIn Profile Considerations
Who do you want to attract?
What do you want someone to know about you?
What attracts you to want to find out more?
Your profile matters.
Consider LinkedIn as your professional online dating site where business colleagues, vendors, and recruiters are searching daily to find out more about you.
Let’s lift the veil of recruiting. You see, although most recruiters follow the post and pray model, really smart recruiters are on LI seeking connections with talent….and now that the world has this flavor of global remoteness, it becomes even more important for your global business card to be on point and ready for success. Great recruiters are seeking talent in their space whether they have a position open or not! How are you attracting a great recruiter to want to learn more about you?
Here are my top three recommendations to uplevel your LinkedIn Profile:
1. Have a Banner Picture that describes something about who you are and what you do. This is the new and improved fish on the wall. If you were in sales back in the ’80s and ’90s you know what I mean. It draws you in and is an opportunity for someone to open up a dialogue with you.
2. Your headline should NOT be your current or last position, but a minimum of three headings that describe you: Project Leader | PMP Certified | Strategic Thinker.
3. About is your three-paragraph pitch of who you are, what you do, and how you do it. Make it succinct and relevant to what you are seeking and/or how you want someone to engage with you.
How you present on LI is an extension of your personal brand. Think about it this way. 500M people are on LinkedIn, why? People have gravitated to LinkedIn versus the antiquated Google search. Now, the LinkedIn target audience is specific to business professionals. This means that anyone in your professional world including prospective hiring managers and recruiters has a line of sight into who you are and what you do.
The difference between LinkedIn and Facebook is that Facebook is geared more to a personal conversation and personal interests, while LinkedIn is a centralized repository of industry, articles, publications, company profiles, company data metrics, a cultural view into the organization, and many other capacities. This is why your profile, your professional profile needs to be on point, polished, and targeted towards how people use the platform.
Most people when unhappy with their current employer will pursue LinkedIn job postings to check into the hiring market. 2020 now has over 3 million people unemployed therefore now more than ever, how you engage matters!
So, there is no better time than the present to take a moment and pencil in your LinkedIn profile “Design Date” and build your LI Profile to attract what and who you want into your professional network.